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Craft Your Message Carefully and Consider the Impact, but Don’t be Afraid of Other’s Opinions

Don’t Compare Your Beginning to Someone Else’s End

Be Authentic and Transparent

People Purchase a Result, Not the Product or Service That Produces the Result

Set Aggressive Deadlines, Becuase a Task Will Always Fill the Allotted Time

Focus on Process, not Results

Beware the Next Shiny Object Syndrome  (Why is the shiny object so attractive?)